The story of who we are, and why we're here
TruFinancial was established in 2016 in San Diego, CA by our President, CEO, & Founder, Daniel Meyers. After working several years in the financial services industry, Daniel became frustrated with how the traditional financial company approached personal finances. Daniel came to the realization that many of their clients were uneducated when it came to finances and were more concerned with day-to-day issues such as debt management and budgeting. When it came to proposing solutions, Daniel was unable to offer several companies products which wasn't in the clients best interest. All of these issues lead Daniel to starting TruFinancial. TruFinancial is an independent, full service firm. We are the brain-child of many frustrating years of industry experience and take an innovative approach to outdated traditional personal finance views.